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Trucking & logistics

Dispatch software shaped around the desk.

Dispatch CRM, fleet dashboards, and driver apps for US operators who have outgrown spreadsheets or a rigid off-the-shelf TMS.

Request a fit call→ See FleetFlow→

Built for the floor US time zones Same in-house team

−32% Handle time · FleetFlow, signed-off

Product Console · bulk assignment and SLA on the row

The desk lives in

  • Dispatch CRM
  • Fleet dashboards
  • Driver apps
  • TMS-style platforms
  • Logistics integrations

Three surfaces

The desk actually lives in these.

Designed and built by the same team. No marketplace handoffs.

Dispatch CRM

A board built for the floor: bulk assignment, SLA on every row, supervisor override with an audit trail.

  • Multi-select assignment as a single audited event
  • SLA burndown on the row, not buried in a report
  • Density that holds up on a desk monitor and a tablet
CRM & TMS →

Fleet dashboards

Visibility that answers the customer’s question before they call. Exceptions ordered by risk, not arrival time.

  • Exception queue ordered by SLA risk
  • Lane and route performance over time
  • Supervisor view with override history
Dashboard design →

One load, end to end

The workflow every screen has to serve.

If a dispatcher cannot move a load through this without opening three tabs, the interface has already failed.

  1. Load received

    A tender has to be readable in three seconds.

    Lane, weight, pickup window, accessorials, on one row. Decide to take it without leaving the board.

  2. Assignment

    Assignment is a bulk action, not a per-row chore.

    Multi-select across the board, apply once, audit as a single event. That pattern is what moved handle time on FleetFlow.

  3. Driver confirmation

    Acceptance happens on a phone, in a yard, on bad signal.

    Load acceptance, status, documents, and a message back to the desk, designed for gloves, glare, and one hand.

  4. In transit

    Fleet visibility that answers the customer’s question.

    Where it is, whether the window still holds, and who owns the exception if it does not.

  5. Exception

    The board raises it before the customer calls.

    Detention, breakdown, missed window. Worked by SLA risk, not by who shouted first.

  6. Supervisor

    Overrides exist. Every one is audited.

    Who changed what, when, and why, recoverable if it was the wrong call.

  7. Delivered

    POD captured, invoice ready, ledger in sync.

    Delivery closes into accounting. ELD, mapping, and QuickBooks or Xero connected with retries you can actually read.

Proof

FleetFlow dispatch console

Rebuilt a US trucking dispatch CRM so operators reassign loads in bulk and see SLA breach risk on every row, for 400+ daily routes.

−32%Manual handle time
11 minAvg. exception response
99.4%Console uptime
Read the case study→

Client names are changed. The three metrics above are signed-off project outcomes, not third-party ratings.

How we deliver

Shadow the floor. Then ship.

Ops discovery through phased rollout. Dispatch keeps running while the new board comes online.

Full process→
  1. 01 · Discovery

    Ops discovery

    Sit with dispatch. Map the board, the exceptions, and the workarounds. Write down what success looks like before anything is designed.

  2. 02 · UX

    UX for the floor

    Speed, error recovery, and high-volume actions, reviewed with operators before a line of production code exists.

  3. 03 · Build

    Build & integrate

    ELD, mapping, accounting, and CRM connected with retries and an audit trail your ops lead will accept.

  4. 04 · Rollout

    Phased launch

    Phased launch, operator docs, and a parallel workflow so the desk does not stop on cutover day.

Before the call

Questions carriers actually ask.

Including whether custom is even the right move.

Ask us directly→

Yes. This is a primary focus. We align stand-ups and delivery to US time zones and how dispatch desks actually run.

If a commercial TMS fits your workflows and integrations, we often recommend staying put and building around it. Custom makes sense when your processes, settlements, or integrations are the product, and off-the-shelf would force expensive workarounds.

We plan phased rollouts and parallel workflows so dispatch keeps running during migration.

Yes. React Native and Flutter paths for iOS and Android, designed alongside the dispatch and fleet tools.

You do. Source code, design files, and documentation transfer to your accounts. We can stay on retainer for iteration, but you are never locked in.

Moving vehicles rather than freight? See car transportation. Related services: dispatch CRM, fleet dashboards, driver apps.

Next step

Tell us what’s breaking on the board.

A short fit call. You leave with a yes, no, or not-yet, and whether custom is even the right move.

Request a fit call→ Send a project brief→

◆Reply within one business day ◆NDA on request ◆No obligation