Who it’s for
Founders and product leads at B2B SaaS companies. Dispatch and ops teams in trucking and logistics. Finance teams reconciling QuickBooks or Xero. Anyone whose software should match how the desk actually works.
Product design · Trucking · SaaS
Product design, UI/UX, SaaS, dashboards, CRM, mobile, and web for US trucking ops, SaaS product teams, and finance systems - designed and engineered by one in-house team. You bring the problem; we shape the stack.
Design + engineering Weekly demos Clear gates
Demo One engagement. Three capabilities. One thread
Founders and product leads at B2B SaaS companies. Dispatch and ops teams in trucking and logistics. Finance teams reconciling QuickBooks or Xero. Anyone whose software should match how the desk actually works.
Research, UI/UX, product design, dashboards, CRM consoles, mobile apps, integrations, and web - from discovery through launch-ready specs and working software on a real URL.
One senior team owns design and engineering. Weekly demos, clear gates, and interfaces built from operator workflows - not a catalogue of disconnected vendors.
KRIVA is an in-house product, UI/UX, and engineering team that clients hire to design and build custom software - not a menu of agencies. Know your industry? Start on Solutions. Know the capability? Browse below or read about KRIVA.
Industry-first? See trucking & logistics, SaaS, or accounting integrations - then pick the services that fit.
What we design
What we solve
These are the problems that start an engagement, not a catalogue of capabilities.
The product works. Activation does not. We start with research and first-run, then the dashboards and permissions behind it.
The desk still lives in spreadsheets and Slack. We start with the console, then the mobile tooling that feeds it.
Finance rebuilds the answer in CSV. We start with the connector, then the operator view they can finish at month-end.
What we design
Product design through to the surfaces people actually open. The rest of the stack sits underneath: research, systems, CRM, APIs: when the brief needs it.
01 · Product design
Research, flows, prototypes, and launch-ready UI for SaaS and operational products. This is where most engagements start, not a slide about process.
Product Design→Admin and customer surfaces that share a kit. Tenant-aware UX and permissions people can explain.
Ops, admin, and exec views with hierarchy first. Tables and filters that resolve to a record, not another export.
Driver and field apps designed for the hand: accept, update, attach, not a shrunk desktop.
UI/UX · Brand · Web
Flows people can follow, a mark that carries, and a site that converts. These sit next to the product: they are not a separate agency.
Can ops reassign 3 loads without a call?
Interface systems and prototypes engineering can ship against. Usability before visual polish.
→K
KRIVA
3 selected
ReassignMarks, systems, and marketing assets that feel like the software, not a trend pack.
→Marketing sites and web apps with modern stacks, CMS flexibility, and SEO that converts as well as it ranks.
→Marks that work across product and marketing: usually with a brand system.
→Identity, print, social, packaging, and campaign kits from one system.
→Search, ads, and reporting you can audit, not a ranking guarantee.
→Also in the stack
Research, systems, CRM, connectors, and automation - combined with the work above, not sold as a separate catalogue.
Discovery
Operator surfaces
Connect & ship
Connectors with clear errors, idempotency, and monitoring.
→Human-gated triage and internal tooling, not silent writes.
→Faster design and code with a person still signing what ships.
→Honest MVPs when a custom build is not the first move.
→How we work
Discovery through launch on one thread. You always know what you are approving next.
Written definition of success. Nothing is designed until you have read it back.
Flows and interface reviewed before production code. A gate you sign.
Working software on a real URL. The thing itself, in your browser.
QA, rollout, and docs your team can maintain. Support is optional and named.
What clients get
Operators finish the sitting in the console. Spreadsheets are no longer the source of truth.
Read the case →A real payroll run in one sitting. Permissions wait until after first value.
QuickBooks and Xero exceptions with the source record and one-click resolve.
Only ShiftRail publishes a signed-off outcome metric. Other cases lead with verified narrative until metrics are cleared. All work.
Why KRIVA
The people on the first call draw the interface and understand the API it connects to.
No handoff tax between a deck and a repo. Specs are the product, reviewed weekly.
Bulk actions and SLA risk come from sitting next to operators: trucking, finance, or SaaS.
Weekly software on a real URL. An NDA is available before the first call.
FAQ
Straight answers so the first call starts further along.
Book a free 20-min fit call→Most engagements combine two or three capabilities. A dispatch rebuild is usually CRM plus dashboards plus mobile. A SaaS activation project is usually research plus UI/UX plus tenant-aware product design. Tell us the problem; we recommend the stack.
Solutions are organised by market: trucking, SaaS, accounting integrations, and car transportation. Services are the capabilities we use inside those markets. If you already know the industry, start on Solutions. If you know the kind of work, start here.
Yes. We redesign views, consoles, and flows inside the product you already have, or define patterns for a new one. The deliverable is layout, interaction, and engineering-ready specs, not a mandatory platform swap.
A 20-minute fit call or a written brief. We reply within one business day with a sensible first scope, a realistic timeline, and relevant work. An NDA is available before the first call. See how we work.
Start a project
A short fit call or a written brief. You leave with a clear yes, no, or not-yet.
◆Reply within one business day ◆NDA on request ◆No commitment required