Product design
Senior product design for SaaS and digital products - strategy through Figma prototypes and launch-ready UI, before engineering starts.
Founders, product teams, and engineering leads shipping SaaS or digital products. Teams where the pitch deck looks finished but settings, invites, and empty states were never designed - or stakeholders argue every sprint because nobody has clicked the same path.
End-to-end product design: strategy, user journeys, clickable prototypes, and launch-ready UI with engineering-ready handoff. One complete product story - core flows, edge cases, permissions, and the operational surfaces that usually get skipped.
Hero-screen design, misaligned stakeholders, and UI that arrives after the story is frozen. We map the whole product first, then design the surfaces engineering can build against - not a six-step agency deck.
Kriva is a product design and engineering studio - not a design-only agency. You own the designs, prototypes, and documentation after launch.
Product design problems
Hero screens ship first. Settings, empty states, and permission edges get designed in sprint two - or never.
The deck looks done. Engineering discovers settings, invites, and empty states were never in scope.IMPACT: rework, scope creep, launch delays.
There is no shared prototype. Arguments restart every sprint because nobody has clicked the same path.IMPACT: misaligned builds, wasted engineering cycles.
Visual polish arrives when the story is frozen. Leftover surfaces never catch up to the hero screens.IMPACT: inconsistent UX, engineering improvises in code.
The whole product
One flow visual: core journey, alternate paths, failures, permissions, and the operational surfaces that usually get skipped in a pitch deck.
Core journey
Leftover surfaces
Core journey → edge case → permission → settings → launch-ready system
Settings, invites, empty states, and admin surfaces ship in the same Figma file and spec pack - not as sprint-two tickets. Design systems and component specs when the product needs a kit engineering can build against.
How we run it
Three phases, not a six-step agency deck. UX research, UI/UX design, and wireframing & prototyping nest inside when the brief is narrower. Live SaaS tenant work → SaaS Product Design.
Core journeys and the operational surfaces easy to skip in a pitch deck.
One clickable path - failures, empty states, and permission edges the team argues over once.
Design system foundations and screens engineering can build against. Handoff included.
PayrollPro case study
A UK & EU payroll SaaS where SSO pushed permission setup ahead of the first pay run. The product decision was a whole onboarding story: safe default role, bank connect, test cycle, then invites - settings and empty states designed in the same prototype engineering built against.
PayrollPro is a published case study. ShiftRail metrics are signed-off dispatch outcomes. Illustrative UI only - no client data shown.
FAQ
Straight answers - so the first call starts further along.
Yes. Product Design owns the whole-product story - strategy through launch-ready UI. UI/UX Design owns feature-level flows and handoff. Research and prototyping can nest inside this engagement.
SaaS Product Design owns tenant-aware UX, permissions, and admin versus customer surfaces on a live product. Start there if the product already has workspaces and roles. Product Design is the broader engagement from strategy to ship.
Yes. Leftover surfaces are the point. A product story that skips settings, empty states, and admin views is a pitch - not a shippable product.
Yes. They nest here when the brief is the whole product. They can also run as their own services when the brief is narrower - wireframing, UX research, or UI/UX for a specific module.
Start a conversation
Tell us about the settings nobody designed, or the prototype stakeholders cannot walk through. We'll review the brief and determine whether the gap is strategy, flows, or launch-ready UI. No RFP required.
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