Case · D2C electronics
BrandLift
A mark and a storefront that sell the same story. Strong reviews. A Shopify theme that did not earn them. No signed-off metrics on this case.
Identity problem
The brand could have belonged to anyone in the aisle.
Brand audit, heatmaps, checkout funnel, customer perception interviews. Large SKU catalog. Frequent campaigns. Global shipping copy fighting the PDP.
Generic
Untitled SKU ?
Construction
Rules first. Photography second. Logo last if it has to be.
A visual identity built to hold product photography, not a mark dropped onto an old theme.
DisplayAa
BodyThe mark
CTABag
Lockup system
Type, color, and clear space that survive a campaign week.
AaType pair + scale
■Color on UI and pack
01Primary + secondary lockups
Stress tests
Favicon. PDP. Campaign. Same system.
Componentized Shopify theme. PDP templates shaped by heatmap and funnel work. Trust near the CTA. Fewer distractions at purchase.
Linen overshirt £128
Add to bag- --inkPrimary textInk
- --ctaAdd to bagCTA
Final identity
One brand on the site, the pack, and the campaign.
BL
BrandLift
Linen overshirt £128
Add to bagIllustrative · narrative case · no signed-off metrics