Fails at favicon
Detail that looks fine on a letterhead disappears at 32px and on a truck door.
Service · The mark
Marks that scale from favicon to fleet.
For products whose mark fails at favicon size, feels forgettable in a crowded category, or is used inconsistently across teams. Logo owns the mark; branding owns the wider visual language.
What you get beyond a PNG
Explore widely. Lock usage tightly.
Standalone mark work, or phase one of a broader branding engagement.
01Concept exploration
AaPrimary + secondary lockups
□Clear space + export kit
Where the mark breaks
The moment it has to scale.
Forgettable on the pitch list
The mark could belong to anyone in the market.
Every team exports their own
No clear space, no minimum size, no kit, so the mark drifts in a quarter.
BL
BrandLift
BL
Linen overshirt £128
Add to bagSelected work
BrandLift
Mark and storefront as one system. Logo work can stand alone or open a full branding engagement.
Read the case→FAQ
About Logo Design
Is logo design part of a full rebrand?
It can stand alone or open a Branding & Graphic Design engagement. Logo owns the mark system; branding owns the wider visual language.
Start a project
Need a logo system that scales?
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