Fails at favicon
Detail that looks fine on a letterhead disappears at 32px and on a truck door.
Service · The mark
Marks that scale from favicon to fleet.
For products whose mark fails at favicon size, feels forgettable in a crowded category, or is used inconsistently across teams. Logo owns the mark; branding owns the wider visual language.
What you get beyond a PNG
Explore widely. Lock usage tightly.
Standalone mark work, or phase one of a broader branding engagement.
01Concept exploration
AaPrimary + secondary lockups
□Clear space + export kit
Where the mark breaks
The moment it has to scale.
Forgettable on the pitch list
The mark could belong to anyone in the market.
Every team exports their own
No clear space, no minimum size, no kit, so the mark drifts in a quarter.
BL
BrandLift
BL
Linen overshirt £128
Add to bagSelected work
BrandLift
Mark and storefront as one system. Logo work can stand alone or open a full branding engagement.
Read the case→FAQ
About Logo Design
Is logo design part of a full rebrand?
It can stand alone or open a Branding & Graphic Design engagement. Logo owns the mark system; branding owns the wider visual language.
What do we receive at the end of a logo project?
The mark in every working format (SVG, PNG, favicon and app-icon sizes), color and mono variants, clear-space and minimum-size rules, and a short usage sheet your team and vendors can follow without asking us.
Can you rework an existing logo instead of starting over?
Yes. Many engagements are refinements: fixing legibility at small sizes, building the missing mono or inverse variants, or tightening a mark that was only ever designed for one surface.
How do you test a logo before delivery?
Against real surfaces, not a presentation slide: favicon size, app icon, invoice header, vehicle panel, and dark UI. A mark that only works at 560px wide is not finished.
Start a project
Need a logo system that scales?
◆Reply within one business day ◆NDA on request ◆No commitment required